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Sunday, May 6, 2012
Startups Live & Die by These 5 Street-Smart Laws of Advertising
?Money alone isn't enough to bring happiness . . . happiness [is] when you're actually truly ok with losing everything you have.? - Tony Hsieh, Delivering Happiness: A Path to Profits, Passion, and Purpose Disclaimer: This article?s sole purpose is to address the core principles of advertising in a new and edgy ?way. This is not for the faint of heart or those highly sensitive to socially charged public issues. So suck it ?up and buckle up. You?re about to be taken to school (of hard knocks). Class is now in session.
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