Edsel & Eleanor Ford House has a unique opportunity for a high energy, highly reliable communications professional to join a rapidly growing cultural organization that is gaining local, regional and national attention.? The communications department is responsible for creating and presenting an external face for Ford House and its programs to a variety of audiences.? Reporting to the VP of Communications and as an important member of the communications team, you'll play a critical role in helping to tell the Ford House story through a variety of vehicles, including media relations, direct mail, collateral materials, community partnerships and social media.??Specific areas of responsibility will include:
Social Media - Works with the VP of Communications to establish social media strategy?that maximizes Ford House?s full participation including Facebook, Twitter, Flickr, YouTube, etc.? Stays current on new social media developments and interactive opportunities that may be advantageous to Ford House.? Initiates systems as needed and maintains communications to ensure Ford House?s social media content is accurate, interesting, up to date, and consistent with Ford House?s mission and brand as articulated by the Board of Trustees and the administration.? Monitors social media conversations, informs vice president and others of pertinent information, and makes recommendations for appropriate response by Ford House.???
Website/E-newsletter - Under general supervision by the VP of communications, creates website and e-newsletter content that is engaging to visitors and recipients and ensures accuracy, readability, and timeliness of information.? Writes articles and maintains and updates the website with current programs, hours of operation, news, etc.? Prepares schedule for the e-newsletters, writes articles, and coordinates distribution.
Media Relations - Assists the VP of Communications in ensuring that Ford House receives wide media coverage of programs, events, exhibits, etc. and is portrayed in the media in a positive manner that accurately reflects the mission and values of the organization.? Actively develops and maintains good working relationships with members of the media and handles routine media inquiries.? Fosters and maintains a wide network of contacts with marketing and public relations counterparts at cultural organizations.? Performs a variety of tasks under the direction of the VP of Communications including writing press releases, preparing media packets, and maintaining files of press clippings and other media materials related to Ford House.
Marketing - Assists in marketing efforts including writing professional, high quality copy for brochures and advertising materials and working with designers, printers and fulfillment houses to produce materials according to specifications and in a timely manner.? Coordinates the maintenance of the marketing database ensuring accuracy and completeness of information.
Community Relations and Other Responsibilities ? Identifies, proposes, and coordinates opportunities and partnerships that enhance Ford House?s presence and engagement in the community.? Coordinates outreach efforts to community groups, organizations, and individuals.? Assists as needed in Ford House-sponsored receptions, dinners and other promotional events.? May represent Ford House at meetings of cultural, non-profit, or business organizations and at a variety of community events and activities as needed.? Performs other related duties as assigned.?
A Bachelor?s Degree in Communications, Marketing, Advertising, English, or a related field?
Three to five years of paid, professional experience in advertising, public relations, online marketing or a similar field
Excellent working knowledge of Microsoft Office products including Publisher, Word, Excel, Access, and Power Point.? Familiarity with both PC and MAC programs and applications is a plus.
Demonstrated proficiency in the use of online social media including Facebook, Flickr, YouTube, etc. for marketing and outreach purposes
Outstanding written communication skills including strong proofreading skills and attention to detail
Excellent verbal communication skills and demonstrated ability to work effectively with others in a team environment
Demonstrated ability to handle multiple projects simultaneously while meeting deadlines and to prioritize and organize work effectively
Initiative, good judgment, and the ability to work well independently are required.
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