Tango, The Video-Calling App Turned Social Network, Hits 100M Users And Finally Arrives On iPad

Tango, the mobile video calling and communication service backed by $87 million in outside funding, is announcing today that it has reached 100 million registered users – up from 75 million in November. To celebrate the news, the company is also rolling out a native iPad version of its application, which will now support high-resolution video calling. In November, Tango CEO Eric Setton told us that the company was seeing the network effect getting stronger as it grew the service, and now he says that Tango has reached critical mass. Though Setton declined to provide metrics regarding active users, he said the numbers have been keeping up with registrations and haven’t changed much as Tango has grown. To give you an idea, in spring 2012, 10 percent of Tango users were active daily, and 44 percent were monthly actives. The app is currently available in 212 countries worldwide, and localized in 39 languages. The Android version is helping with its growth, too, as the app has ranked No. 12 or No. 13 in overall most downloaded apps in over 35 countries where Tango has a?presence, says Setton. But the U.S. is still the top country for Tango, accounting for over 40 percent of its user base. But Tango is still a bit behind a few of its competitors in the messaging and communications space:?Viber just passed 175 million users this February;?WhatsApp has around 250 million users;?and Skype has some 800 million, 280+ million of which are active monthly. Meanwhile, LINE, popular in Japan and newly arrived in the U.S., also reached 100 million in January. In the U.S.and Western Europe (see below images*), where Tango is most popular, the market is still led by Facebook Messenger and Whatsapp, however. Tango’s Social Network? The app’s ongoing traction comes at a time when there’s a shift underway in terms of how people communicate on mobile. People now have more options to connect besides making a phone call. Many today prefer to send texts or pictures, something which Tango’s app also supports. It also supported video voicemails nearly a year before Skype announced the option – just last month in fact. But Tango sees itself today as more of a social network than a communications application. The messaging – whether voice, video, pictures, or even, more recently, games – is just the activity that takes place between the family, friends and significant others

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